AZULN

1st stage - Visual Identity.

The visual identity design phase is often the most challenging part of starting a project, as it represents the first step and requires a deep understanding and a clear vision for the project's direction.

In this project, I wasn’t working for a client; I was the business owner, so all decisions relied on my previous experience and skills.

The logo design here was focused on simplicity. I avoided adding too many shapes or colors. Instead, I opted for a monochromatic palette with white, black, and a primary blue color.

As mentioned earlier, this brand has Spanish origins, and the word Azul in Spanish means "blue."

After completing the logo design, things became somewhat simpler.

We proceeded to design the rest of the visual identity components, such as product display templates for the website, purchase invoices, shipping labels, shopping bags, stickers, and clothing tags.

2nd stage - Marketing Content

This phase marks the beginning of the brand’s presence and expansion on social media platforms.

My creative team and I worked on producing artistic and innovative posts, along with numerous marketing videos. While it’s impossible to showcase all the designs here, I can present some of them. If you're interested in the full details, don't hesitate to contact me.

750+

120+

Ads Videos

Post design

During this role, I gained valuable experience in digital marketing, learning about online customer behavior and understanding what drives audience engagement. I also delved into conversion rate optimization (CRO) and successfully managed social media ad campaigns, focusing on increasing brand visibility and driving sales. This position not only honed my creative leadership skills but also marked the beginning of my journey into the world of online marketing strategies and effective campaign management.