INSTABUY Project

At first glance, designing the logo might seem easy, but the final result came after numerous attempts that were rejected by the client.

The client didn't provide a brief or any description for the logo; they simply wanted it to incorporate the letter "IB" or just "B." The design needed to be simple enough for users to remember easily.

In reality, the rejections weren't due to the designs being outside the desired concept but rather because we were striving to achieve the best result that truly reflected the essence of the project.

In the end, we finalized this logo, which we found to clearly reflect the project's concept. Based on this, we completed the rest of the visual identity designs.

On this page, I’ve showcased only the logo, but the project is much larger than that. If you’re interested, feel free to reach out to me to explore more details, such as the logo guidelines.