Master Meat

My role in this project was to create the visual identity, which included designing the logo, packaging (with a special focus), and other elements that support the brand identity. I’ll be showcasing the project details on this page.

visual identity - Logo Design

In the beginning, we had to choose an appropriate name, and "Master" was selected. This choice was based on the fact that the quality control supervisors and managers were professors and academic doctors from the Department of Health Inspection at the Faculty of Veterinary Medicine, Cairo University.

The logo design wasn’t based on a specific brief. The main requirement was that it should be simple and easy for consumers to remember.

We opted for a circular shape and the red color (#b20000) because of their distinctiveness and frequent use in the branding of meat production companies.

visual identity - Packaging

After completing the logo design, we immediately started designing the appropriate packaging for each product. The company's initial products included minced meat, burgers, and luncheon meat.